Presidential Committee on Green Growth
By developing activities to establish the practice of green lifestyle with main themes which can be put into practice in our life, PR House implemented the campaign strategically to spread this as a national festival.
The Presidential Committee on Green Growth in celebration of Earth Day, which will be celebrated all over the world on April 22, 2011, announced that it will conduct a ‘Green Week Campaign’ in order to spread ‘green citizen’ consciousness and activate pan-national participation to encourage environmentally friendly lifestyle. By developing activities to establish the practice of green lifestyle with main themes which can be put into practice in our life, PR House is requested to implement the campaign strategically to spread this as a national festival that all government agencies, local councils, civil groups, industries and all people can join together in doing.
PR House delivered the message through the campaign to the nation. The contents of the campaign included five themes—reducing food waste, reducing exhaust gas, saving energy, saving water, and sharing green consumption—which are the core message of ‘one week for the Earth.’ PR House performed the symbolic event by collecting and calculating the saved amount of CO2 as a result of practice by these five themes. Under the conduction of music director, Kim Hyuncheol, a national participatory concert in which all citizens sang along thinking of the Earth was held. This was conducted as an unplugged concert to minimize the use of energy and resources and make the necessary energy directly for use, which was operated as an event to establish the will to practice a green lifestyle.
Green Week, which attracted voluntary participation of the nation as all government agencies and related institutions participated, was evaluated highly. In addition, various programs that enabled people to practice green life were held together, which maximized the communications effect. Before Green Week, media activities on green practice in our life was executed by generating photos articles, placing columns and interview articles in target media. During the event, we focused on the official event, which was aired in three main TV news programs, and exposed it to media intensively for the successful public relations.