Nutrilite has continued to serve as the health keeper of the national soccer team by conducting a wide variety of supporting activities including team sponsorship, soccer classes, and multicultural soccer teams.
Nutrilite has become more competitive by turning organically grown plants into more competitive products with scientific technologies accumulated through the Nutrilite’s long history. Products exclusively presented by Nutrilite provide a balanced supply of 5 major and specific nutrients that form the basis of our health. Through a Nutrilite brand campaign during the period of the World Cup, Nutrilite endeavored to strengthen its standing as the No.1 functional health food brand by providing wider exposure to the consumers of Nutrilite that it is the official functional health food brand for the national soccer team.
PR House joined forces with a leading advertising agency to carry out a campaign under the title of “Nutrilite guards the health of the national Korean soccer team” to raise awareness about Nutrilite products as the official functional health food provided to the national team for the World Cup.
Nutrilite solidified its relationship with the World Cup through supporters comprised of experts related to the national soccer team and wives of the team members.
To maximize promotional effects of the campaign, an integrated marketing strategy was conducted with full utilization of various tools in consideration of influential media outlets and targets.
Wives of the members of the national soccer team, nutritionists, cooks and team doctors responsible for maintaining the health of the players were actively utilized in Nutrilite’s World Cup campaign as supporters. It hosted media activities, advertising, online SNS, utilization of internal media, and offline events.
For the purpose of promoting the 2010 Nutrilite World Cup campaign and motivating public participation, through successful integrated marketing communications, Nutrilite has continued to serve as the health keeper of the national soccer team by conducting a wide variety of supporting activities including team sponsorship, soccer classes, and multicultural soccer teams.