“Working with PR House is effortless because they take time to understand our needs, present a range of options and deliver the results. PR House takes small ideas and grows them into significant coverage, raising brand awareness and helping the media really understand who we are and what we do. Regus has been in partnership with PR House for almost three years and we’re looking forward to many more.”
Jon Walsh, PR & communications manager Asia Pacific Regus
Regus is the largest office consulting group in the world. It provides flexible business space, personal offices, conference rooms, video conference facilities, business lounges, daily offices, and others. Regus, since its foundation in Brussels, Belgium in 1989, opened the first Regus Center in Seoul in 2005. At that time, it was unknown in the Korean market despite of its global leadership. PR House has developed media activities since 2011 to increase Regus brand awareness and its services in the market.
PR House focused on “Glocalization (globalization+localization)” approach and experience strategy. Glocalization serves as a means of combining the idea of globalization with that of local considerations. For example, Regus generates a ‘Business Confidence Index (BCI)’ as a measure of the level of business confidence throughout the world. We provide global BCI by highlighting local message and trends to the local media and people. Besides, to raise brand awareness in Korean market, PR House operates the ‘Regus Center Tour’ program with reporters to help them better understand Regus business through their experiences.
Due to the strategic approaches of glocalization and center tour programs, PR House has not only met the target, but has surpassed it. We accomplished 200% more than that of the original annual planned PR performance. We will attract the attention from the target audience including multinational companies, small & medium businesses, and the public with strategies based on strong understanding of Regus.